Bister

Bold, daring, stylish, powerful—just a few words are used to describe the threads created by fashion designer Jesse Miller. Based in Nashville, Tenn., Bister was established in 2018. Miller wanted a brand that would be the embodiment of his stance in fashion. Before this could come to fruition, there had to be a name that upheld an idea associated with his beliefs. 

With my guidance, Miller changed the name of the company to Bister, a name symbolizing the color of a lion's mane. Miller sees parallels with the beauty of a lion’s mane in that it appears cut and stylized as a fashion designer would section off pieces of fabric.